Appleton Estate’s Hidden Gems program spotlights some of Canada’s most innovative Jamaican-Canadian creators in music, style, and visual arts. In 2022, we partnered with artist and designer, Sean Brown to bring Appleton’s Jamaican history and pride to Canada.

To further connect the brand to the Jamaican-Canadian community, we worked with Sean Brown to design a pop up bar that emulated the vibrant energy of Jamaican roadside bars. 

To promote the collaboration, we created a series of videos and stills to be used as digital placements and social ads. We worked very closely with Sean Brown’s team to maintain his personal brand’s integrity while meeting the clients goals and KPIs. Through this close collaboration, we successfully crafted beautiful spots that equally represented Appleton Estate’s Jamaican pride and Sean Brown’s creative mastery. 

Agency:
We are Social

Role:
Senior Editorial Art Director
Creative Concepting
On-Set Art Direction
Post-Production Oversight
Content Strategy