The Grand Match set out to help people find the spark of connection they’ve been craving. Through interactive social content, we matched Canadians with their unique Grand Margarita and Grand Bartender.
We partnered with five influential bartenders across the country, categorised into personas: The Mixologist, The Showman, The Conversationalist, The Speedtender and The Publican. Each bartender crafted their own margarita recipe using Grand Marnier and Espolon Tequila to match their style and our audience's tastes.
Through interactive Instagram Stories, we captured our audience’s preferences as they answered questions pertaining to their tastes. By engaging with our content, they entered to win an exclusive virtual experience. The lucky winners were matched with a Grand Margarita recipe and a Grand Bartender. We created premium kits to send to winners, filled with all the ingredients they needed to make their margarita at home. We coordinated individual zoom masterclasses with their Grand Bartender to learn how to mix their perfect margarita in an engaging, exciting way, without having to leave home.
Agency:
We are Social
Role:
Senior Editorial Art Director
Creative Concepting
On-Set Art Direction
Design + Animation